Volkswagen Group Italia
Developing and Deliverying an Internal eLearning Program
Volkswagen Group Italia based in Verona is a fully owned Italian subsidiary of the Volkswagen Group, distributing Volkswagen, Škoda, Audi and SEAT motor vehicles, as well as Volkswagen Commercial Vehicles. The group has more than 870 employees and over 1,300 dealers and service partners. Specific training, aimed at improving selling expertise and service quality, is designed for more than 15,000 workers within dealerships and with service partners.
Volkswagen Group Italia has the long-term objective of broadening its dealership network, which will increase the overall number of participants that require training. Furthermore, the continued increase in the number of car models, the technological complexity of products, and the importance of maintaining high quality standards necessitates rapid and effective training of employee, dealers and service partners.
To face these training needs, Volkswagen Group Italia has implemented a blended learning approach, which aims to increase the availability of training courses, reduce the need for face-to-face training, and consequently, decreasing “time-to-training” for both new models and technical innovation. Improvement of overall training efficiency will reduce training costs (travel and time), and in turn increase the overall productivity of the organization. The blended learning approach addresses individual training needs by defining key competency and skill gaps. Based on this analysis, tailor-made training programs are designed to develop these key competencies.
Volkswagen Group Italia Spa works in Italy distributing prestige automotive brands: Volkswagen, Škoda, Audi, Seat and Volkswagen Commercial Vehicles. The main aim of Volkswagen Group Italia Spa is to import cars, spare parts and accessories for these vehicles and to provide after-sales service for the brands they represent, at the same time ensuring service levels capable of achieving a high level of customer satisfaction and long-term consistency, both for the company itself and for its contracted partners in the distribution network..