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Interview with Martin Sinclair from e-Learning for Healthcare

eXact learning solutions & e-Learning for Healthcare: Health Education England’s award winning e-learning programme 

What is e-Learning for Healthcare and what is your role? 

e-Learning for Healthcare (e-LfH) is an award winning e-learning programme based in the UK that provides national, quality assured online training content for the healthcare profession. We are funded by Health Education England, so we develop and deliver e-learning content free of charge to the healthcare workforce in the UK. Outside the NHS, we sell the content through our not-for-profit sister company eIntegrity and any revenue goes back into content development and updating.

I joined e-LfH in 2005 and I am the Technical Manager, so I look after all the technology in the organisation.

Can you give us some numbers to better understand the sizing and the impacts of the e-LfH initiative? 

e-LfH includes 139 programmes covering all aspects of healthcare. The programmes vary in size from a single learning object to nearly two thousand learning objects in our e-Learning Anaesthesia programme.

In total there are 7.148 unique learning objects on our Learning Management System (LMS) for about 270.629 users whose visit lasts on average 20.43 minutes. Talking of time spent, our learners have collectively accumulated 1,799,263:59:21 hours of learning or if you prefer 205 years or 107,955,840 minutes.

We think that the eXact learning LCMS deployment at e-LfH is one of the world’s largest LCMS implementations so far.

We have also has won 23 national and international awards to date.

How would you judge your relationship with ELS?

ELS have been more than just a supplier, we regard them a true partner of ours. We have had an extremely positive professional relationship across the last 9 years. Its technology has allowed us to develop enormous amounts of content while keeping up with the ever-changing technology landscape.

Can you please highlight what you like most about the eXact learning Suite? 

We have adopted eXact learning LCMS and eXact learning Packager. The former allows collaboration between distributed teams of Instructional Designers and Content Authors/Reviewers and has a highly customisable workflows and metadata. This is vital for us as we have a comprehensive numbering system to organise and catalogue our content, which we could implement in the LCMS thanks to its the customisable nature.

eXact learning Packager is a template-driven professional content development tool with consistent look and feel and a quick development timelines. What I like most about the eXact learning Suite is the robustness, the flexibility and the openness. We’ve been allowed to take a crucial, strategic decision many years ago: to develop our own learning templates. Developing our own templates in house we can react quickly if we need to add new functionality to our templates while avoiding recurring supplier costs – all this is done with ELS’s blessing as well. Additionally, we retain the IPR on them, allowing us to resell the templates to eXact’s existing and new clients.



Praise for eXact learning LCMS at Learning Technologies 2014

True to form, the great and the good of the corporate online learning technologies world rubbed shoulders with lesser mortals last week at the Learning Technologies conference and exhibition in London. More focused on the corporate learning technologies world than, say, Online Educa Berlin or even LearnTech in Karlsruhe (which both have a high representation from the world of academia), Learning Technologies provides a truer reflection on the state of the learning technologies industry – and who, from the corporate world is buying what -than the other events.

As old as this century, Learning Technologies has – for some years – been the Cannes of the online learning technologies world. Its setting, in the cosmopolitan if now somewhat faded elegance of London’s West Kensington, is both chic and celebratory. It offers both a breath of international, jet-setting sophistication and a scent of possible success for speakers, exhibitors, delegates and visitors alike. It’s a place to ‘see and be seen’ as well as to see what’s new and spot a bargain.

This year, the percentage of international visitors – as opposed to exhibitors and visitors from the UK – remained high but among those from the UK who visited the show were David Patterson and Gillian Broadhead, who are directors of the specialist e-learning agency and market analysts, Learning Light.

Reporting on the Learning Technologies event – for the Learning Light group on LinkedIn – Gillian wrote: ‘[I] Attended Learning Technologies 2014 yesterday. What a great day out – [the event was] well attended and [we had] some really interesting conversations. I hope this is a sign that that our sector is back in business.

‘[I] Liked the Gomo presentation from Mike Alcock, the authoring tool for multiple device publishing that works. [I’m] Still impressed with the Virtual College offer. Their e-Academy solution is good, [and I] like their e-Apprenticeship Academy, effectively delivering Apprenticeships using technology.

‘[In the] LCMS market[space, I] liked the eXact [learning] solution. [It’s] very slick [that is, it presents a coherent approach to the whole issue of learning content management. All the constituent parts in the system fit well together]…’

This is praise indeed from an organisation that provides advice and help to organisations using e-learning and learning technologies to improve their business performance and is regularly involved in helping ‘UK plc’ promote online learning technologies around the world. It’s one of the few organisations in Europe that publishes regular research on the e-learning market – and its research has been used widely by Governments to inform economic policy; by universities and education establishments; by journalists; by investors evaluating new opportunities and by other research organisations.


By Bob Little



Learning Technologies: a key event

At an officially estimated £565m a year, the UK’s corporate online learning technologies market is this sector’s largest national market in Europe – closely followed by that of France (worth some £550m a year). So the Learning Technologies exhibition (being held at Olympia, in London, 29th /30th January), is a key annual event at which to see and be seen – and for companies to launch their new products and services.

This year, eXact learning solutions – a long-term exhibitor at Learning Technologies – is highlighting how an LCMS provides vital and valuable information in four key areas: Creating; Managing; Localizing, and Delivering learning materials.

According to Ezio Lattanzio, CEO of Lattanzio Group, the owner of eXact learning solutions, its LCMS helps users create learning content both online and offline. The platform model enables users to collaborate in authoring professional content which can then be published and delivered in many ways. The LCMS also enables workflow-based content management. This means that training managers can use the LCMS to provide management data relating to the entire learning content lifecycle.

The eXact learning LCMS also enables users to carry out content localization which produces both e-learning and m-learning content – and all of which meets accepted international standards. Moreover, the eXact learning LCMS enables users to deliver multi-channel content – online, offline and via mobile distribution channels – which is based on the learner’s learning preferences.

These four key aspects of an LCMS – Creating; Managing; Localizing, and Delivering learning materials – will be examined during four workshops being held at the eXact learning solutions’ stand (number 25) at the Learning Technologies exhibition. Two workshops will be held on the first day of the exhibition (29th January) – one in the morning and one in the afternoon – with the other two workshops taking place at the company’s stand on the following day.

In addition, eXact learning solutions has arranged for Martin Sinclair, Technical Manager e-Learning for healthcare, to discuss the value of an LCMS in the healthcare sector. This discussion will take place at a public seminar in Theatre 1, – available to all those attending the Learning Technologies exhibition – on 29 January from 12.30pm to 1pm.

E-Learning for Healthcare (e-LfH) is an award-winning e-learning programme providing national, quality assured online training content for those in the healthcare profession. Involving the NHS and healthcare sector professional bodies, as well as eXact learning solutions, this Health Education England Programme contributes to the UK’s on-going revolution in healthcare training. According to Martin Sinclair, with over 10,000 learning objects being available ’24/7′ to more than 2,500,000 UK medical professionals, e-LfH has delivered some 1.7m hours of learning to date – equivalent to almost 200 years of learning. The eXact learning LCMS deployment at e-LfH is one of the world’s largest LCMS deployments.

You can find us at stand 25


Webinar: Saving content production times & costs with eXact learning LCMS v.11

Since a fast ROI is crucial for organizations considering any type of investment, focusing on calculating the savings coming from the adoption of a LCMS solutions is of primary importance. The choice of the perfect LCMS platform is highly strategic since it enables time savings to be made in producing and maintaining content, as well as savings in hard costs on authoring tool licences and data storage.

eXact learning solutions (ELS) is launching the latest version of its award-winning Learning Content Management Solutions (LCMS) via a webinar on Tuesday October 29th, 2013 at 5:00 PM CET. To find out more and register, please click here.

During the webinar, Senior Consultant, Francesco Pucci, will outline the features and benefits of the new version of the LCMS, while Federico Dondero will explain the organizational changes that have taken place since eXact learning solutions became a wholly owned subsidiary, earlier this year, of Lattanzio Group. Don’t miss out on this chance to find out about the very latest in LCMS technology and functionality!

What’s new:

  • Enhanced workflow engine
  • Detailed workflow reports
  • Content production reports and auditing
  • Localization engine is made easier than ever
  • Version comparison


Ten values of mobile learning

Published on May 23, 2013, by in learning industry.

The key characteristics of a device capable of being used for mobile learning are that it is digital; easily portable; usually owned and controlled by an individual rather than an institution; can access the internet; has multimedia capabilities, and can facilitate a large number of tasks, particularly those related to communication.

Historically, (static) computer-delivered e-learning projects have tended to be constrained by the relatively expensive cost of hardware; the system’s capabilities and bandwidth, and security/ control issues over the system. In contrast, mobile devices tend to be owned by the user/ learner, not the provider of the learning materials.

Ten areas in which mobile learning is proving its worth as a learning delivery platform are: (more…)


Doing the right things at the right time

There’s a tendency to do ‘just-in-case’ training rather than ‘just-in-time’ training. In other words, people are given access to learning materials in case they ever need to know what they’re being taught.

Key issues in today’s workplace are the pace of change; the appearance of broader and more complex job tasks, and the question of whether learning should be just-in-case or just-in time. If you opt for ‘just-in-time’ learning, you’re opting for performance support.

This can be applied to:

  1. Organisations: their structure, products and knowledge
  2. Office technology
  3. Business: applications and processes
  4. ‘Dynamic issues’: competitors, marketing and technical

Where required knowledge levels are low – typically from zero to 20 per cent – the most effective way to create this knowledge level is via training, using online materials, workshops, coaching, drill and practice. Where the required knowledge level is between 20 and 70 per cent, the most effective way to create this is via performance support, encompassing online and offline reference materials, drill and practice. And where the required knowledge levels exceed 70 per cent, the most effective ways to achieve this are via learning: reference materials, direct support, virtual campus and learning communities.

To check you’re doing the right thing at the right time where a learning programme is concerned, use the acronym ‘PRIDE’:

  1. Promoted – not just how is the learning programme marketed and advertised, but is the programme a part of the culture of the organisation?
  2. Relevant
  3. Instructionally sound – not just is it well designed, but is the content always sound in the light of current developments. In addition, you need to check on the way that the trainers and tutors are putting over and/or supporting the programme.
  4. Demonstrate value – does this piece of learning demonstrate value (however that can be defined) within the organisation?
  5. Effective – is it doing what you want?

This approach can’t overcome the ‘politics’ that exists in organisations but, all other things considered, it can help to arrest the decline phase of the programme lifecycle.

Pieces of learning have a natural lifespan. For example, you know when a job aid has worked – because the people throw it away. However, to keep learning going, you need flexibility – or change – within the delivery media.

All learning delivery media are flexible, although some are more flexible than others. Generally speaking, the more inflexible the media, the higher the cost involved in changing it. Costs associated with changing delivery media include changing the content, testing the programme and deploying the programme – all of which have their own issues.

Often, when people produce a learning programme, they think of what’s expensive to do in the first place. They don’t think of what’s expensive to change.

The key points here are to remember the ‘PRIDE’ acronym; use transition media where appropriate; draw together disparate elements of information within the organisation to make new learning materials – and keep focused on results.


By Bob Little


This article has been adapted from the contents of chapter 10 of Bob Little’s e-book, ‘Perspectives on Learning Technologies’ (e-book; ASIN: B00A9K1VVS). This e-book is available from The Endless Bookcase and from Amazon. It contains over 200 pages of observations on issues in learning technologies, principally for learning & development professionals.

For over 20 years, Bob Little has specialised in writing about, and commentating on, corporate learning – especially e-learning – and technology-related subjects. His work has been published in the UK, Continental Europe, the USA and Australia. You can contact Bob via bob.little@boblittlepr.com



Thanks to everyone who visited our stand at Learning Technologies!

This year we had very busy time at the Learning Technologies exhibition in London! A big thank you to all of you who stopped by our stand! We had some very interesting discussions about the future of LCMSs and really enjoyed exploring the next steps in learning content management strategy and infrastructure with the visitors.

This event confirmed for us that organizations are increasingly starting to recognize the emerging needs for LCMS architectures, which sit at the cornerstone of an enterprise’s content strategy. By interoperating with the HR, L&D and ERP systems that are already there they’re able to develop a more effective and efficient learning content ecosystem, where content adapts, in real time, to learners’ perspectives and learning preferences.

At the Learning Technologies exhibition our Senior Learning Consultant, Andrea Lorenzon, gave a seminar where he described the next generation LCMS features that will support organizational changes towards learning content personalization and multi-channel delivery. He also explained how LCMSs show significant ROI when correctly coupled with learning management systems (LMS) to manage large online and mobile learning content production and procurement initiatives.

In case you missed our seminar ‘Using Dynamic Publishing and Responsive Templates Design in the new eXact learning LCMS version 10′, you can view the slides here.

If you would like to schedule a one-to-one eXact learning LCMS live webcast demonstration, please contact us in order to arrange a time and date that works best for you.

We’ve also uploaded photos from the event on Facebook – please check them out!




Meet us at Learning Technologies booth 34!

At this year’s Learning Technologies exhibition, taking place in London, January 29th & 30th, we will be presenting a free seminar on ‘Using Dynamic Publishing and Responsive Templates Design in the new eXact learning LCMS version 10′ and we’d like to invite you to join us!

On Tuesday 29th January from 14.00-30 in Theatre 1, Andrea Lorenzon, eXact learning’s Senior Learning Consultant, will be leading a seminar explaining ‘Using Dynamic Publishing and Responsive Templates Design in the eXact learning LCMS version 10’.

He will cover the following (and more!):

  • Responsive templates design for single source multi-channel delivery
  • Run time content adaptation for different learner profiles and needs
  • Dynamic integration between LCMS and existing LMS solutions

It would great if you could join us!

Learn more about the free seminar

Also at our booth we will be outlining how recent advances in technology are making possible the personalisation and contextualisation of learning materials.

If you would like a live demonstration of our award-winning Next Generation Enterprise LCMS on site please book an appointment with us – and see you at booth 34!

Book an appointment at LT13

The eXact learning LCMS was named as the Best Learning Content Management System at the Best of Elearning! 2012 Awards, held in the USA, before version 10 was unveiled towards the end of 2012. This version adds innovative features – including dynamic publishing, responsive XML and template-based HTML 5 authoring and DITA support – which are unparalleled by other solutions on the market.


9 Ways Mobile is Moving into Academia

Staff writers at Best Colleges Online have put together a great article on: 9 Ways Mobile is Moving into Academia. Below is an edited extract of the original article.

  1. Expanding university apps and mobile web

Universities around the world have learned the value of mobile devices, publishing iPhone and Android apps, mobile-optimized sites, and more, that have allowed students and visitors to find campus news, maps, and other helpful resources right in their phones. Colleges that made a big step into using LMSs for class organization and participation have taken another step, often embracing mobile functionality as well.

  1. Nomadic learning

According to GigaOm, mobile is the key to education anywhere. The beauty of learning everywhere is that students can learn outside of the classroom, not having to worry about the world going on without them while they’re locked up inside. Rather, they are out there participating, all the while consuming information and learning as they go. Podcasted classes, real-time scavenger hunts, and mobile games are all great examples of learning on-the-go that can be created by traditional educators, and employed by otherwise traditional students. Through mobile education, teaching doesn’t have to end in the classroom, and GigaOm believes that mobile can really shine through teaching and learning.

  1. Augmented reality learning scenarios

Mobile phones make it possible to learn anywhere, but with augmented reality learning scenarios, students can really learn anywhere and even any time. Going beyond convenience, through augmented reality mobile technology on GPS-enabled handheld devices, students can find information from different locations outdoors, like on a playground or school field. For elementary school students, this might mean a game like Buffalo Hunt, where students can track buffalo for a fictional American Indian tribe, bringing them back into history in a way that is tangible, real, and fun. By approaching targets, students will trigger narrative text, video, audio, and other curriculum that helps them add to their knowledge of American Indian tribes. (more…)


Join our demo on Dynamic Publishing next week!

During the past few months we have been talking about market trends, which create needs for providing always more personalized and up-to-date learning content and how Dynamic Publishing can help you to respond to these needs.

Now it is the time to show how it all works in practice, within the new version of our eXact learning LCMS platform.

Join our webinar, on Wednesday 5 December to see:

  • How you can build responsive learning object layouts to serve the needs of your mobile workforce
  • How easy it is to update learning content output on the fly to match learners’ needs and preferences
  • How eXact learning LCMS can be the core of your learning strategy and enable dynamic delivery through multiple channels and devices
  • How you can access your eXact learning courses on Moodle LMS, using your smartphone (more…)
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